East Riding of Yorkshire Council is urging communities along the Tour de Yorkshire route to embrace this year's cycle race and celebrate the East Riding by decorating their towns and villages.
Welcome to Yorkshire and the Yorkshire Post have linked up to run a competition to find the Tour de Yorkshire's Best Dressed, with four categories being contested:
1. Best Dressed Village
2. Best Dressed Town
3. Best Dressed Host Location
4. Spirit of Le Tour
The Spirit of Le Tour award will recognise an individual, community or business which has gone above and beyond to fully embrace the spirit of the Tour de Yorkshire.
Councillor Stephen Parnaby OBE, leader of East Riding of Yorkshire Council, said: "The council is proud of the level of civic pride that events like the Tour de Yorkshire instil in residents and local communities.
"The East Riding has been involved in the race every year since its inception and it is amazing to see the support and enthusiasm it generates, with communities stepping up and decorating their towns and villages with bunting, banners and works of art to create a sea of blue and yellow.
"The competition being run by Welcome to Yorkshire and the Yorkshire Post is an opportunity to further promote the East Riding nationally and internationally and it would be great to see one of our towns or villages walk away with one of the titles."
The council is currently finalising its operational plans for the race, which starts in the East Riding on Thursday, 3 May, and is liaising with local town and parish councils as well as community groups to make the 2018 race the best yet.
For further information about the Tour de Yorkshire, go to letouryorkshire.com; follow @letouryorkshire on Twitter and like www.facebook.com/letouryorkshire
Photo is at Pocklington