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Using banners in Marketing

A Blog post by Ann Brown Summ It Up Marketing - Visit my Blog Page

Created: Wed, Mar 11th, 2015 - viewed 4499 times

When promoting your business online it can seem that at every turn you have to create banners. This can include banners for your web site, Facebook, Twitter and LinkedIn pages and E mailings. Unless you have your own design department or at least some grounding in graphic design, creating banners can be difficult. It doesn't help that social networks, your web site and E mailings all use different sized banners.

There are simple ways to create banners and once you have mastered this you can use them effectively and creatively as part of your online marketing strategy. Using banners is something the big brands do very effectively and you can do it as well.

Bannes in Marketing
Using banners in marketing
In the cluttered world of the internet more people are now using social media and personalised E mailings to search for offers and products and services so banners are increasingly important. When anyone clicks on your web site, Facebook page or twitter and receives an e mailing from you, the first thing they see is the banner at the top of the page. Therefore it makes good sense to use them to your advantage. Once you have created your banner template there are any number of ways you can use them for specific promotions:.

  • Last minute offers
  • Promote courses and workshops
  • Fill 'last few pages'
  • New collections
  • Openings of new stores/shops etc
  • Sales, sales announcements & closing dates
  • Launch a new product
  • announce new services
  • Launch events
  • Book now
  • New season menus
  • Join us at expos and conferences
  • Last chance to buy/order

As with all things marketing create a marketing calendar so you know when you need to add your new banners and when to change them. If using banners in E mailings use different banners for specific groups, e.g. young families, small businesses, of your mailing list with offers just for them.

Banners have to stand out so use graphics effectively, adding closing dates or 'order before' in shapes such as circles. This you can do easily in power point, turn them into jpegs and you then add them to your template banner. Use top quality images and limited text in your banners.

What you must include

  • What the promotion is about
  • Contact details
  • Social network links
  • Call to a action - what do you want them to do?