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Using Banners in Marketing

A Blog post by Ann Brown Summ It Up Marketing - Visit my Blog Page

Created: Mon, Nov 21st, 2016 - viewed 1467 times

Promoting a business online you are faced with the need to create banners. This might include banners for your web site, Facebook, Twitter and LinkedIn pages and E mailings. Unless you have your own design department or at least some grounding in graphic design, creating banners can be difficult and all too often they are added as an afterthought. It doesn't help that social networks, your web site and E mailings all use different sized banners.

However there are simple ways to create banners and once you have mastered this you can use them very effectively as part of your online marketing strategy. Using banners is something the big brands do very successfully and you can do it as well.
How to create banners

Unless you have graphics programs you will need to use online tools such as Canva. Alternatively Paint is a free tool from Microsoft. Versions of Paint vary but in all you can pre set the size of the banner you want to create. Add a coloured background and paste in your logo and or other images. Then add a text box for what you want to promote. Save as a jpeg. You can also use power point in a similar way. You will need a blank slide and pre set your banner size.
Using banners in marketing

When anyone clicks on your web site, Facebook page or twitter and receives an e mailing from you, the first thing they see is the banner at the top of the page. Therefore it makes good sense to use them to your advantage. Once you have created your banner template there are any number of ways you can use them for specific promotions:

  • Last minute offers
  • Promote courses and workshops
  • Promote and show new collections
  • Openings of new stores/shops etc
  • Sales and sales announcements 
  • Launch a new product
  • Announce new services
  • Launch events
  • New season menus
  • Promote expos and conferences
  • Last chance to buy/order

As with all things marketing create a marketing calendar so you know when you need to add your new banners and when to change them. Banners have to stand out so use graphics effectively, adding closing dates or 'order before' in shapes such as circles. Use top quality images and limited text in your banners.