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A Blog post by Ann Brown Summ It Up Marketing - Visit my Blog Page

Created: Tue, Jun 7th, 2016 - viewed 2481 times

Newsletters are fantastic ways for family run and small businesses to promote their individuality and showcase products and services. Whether e mail or paper, newsletters are an excellent and cost effective way to keep in touch with customers, promoting offers, share news and to show expertise. Fill your newsletters with interesting content with your customers in mind and your readership will grow.

Planning your newsletter is key, do this and they will be easier to produce and be more effective marketing tools. Send out your newsletter, at least seasonally and if you can monthly. Essential is to send it out when you promise to e.g. first of the month, mid month etc.

Tie your newsletter into the other marketing you do. Theme newsletters and create a newsletter content calendar to help you plan ahead. If you are promoting a new service or launching a new web site feature it in your newsletter. If you have offers and advice on what your customers should do about an issue or new product, include something in your newsletter. Direct readers to your web site or blog to read more. This technique is a great way to get more people to visit your web site.

If you are a seasonal or tourist business make sure you feature seasonal news and images. Selling B2B? Theme your newsletters around significant events such as important tax dates or events.

Essentials for your newsletter content

  • Your contact details
  • A call to action e.g. visit our web site, follow us on Twitter etc.
  • Website details
  • Social media icons – remember to include 'like' or 'tweet'
  • In the blog this month
  • Images

What else you can include

  • Selling B2B? Feature one of your clients with a testimonial
  • What's new
  • What's happening
  • Seasonal news
  • Advice, review or recommended articles with links
  • Expos and events you are attending
  • A voucher or offer
  • Competition
  • Prize draw
  • First to try offers

At a time when E mail newsletters and E mail marketing is used by many businesses successfully, paper newsletters, admittedly more expensive to produce and distribute have fallen out of favour. For family run and small businesses they present a simple way to stand out and be memorable.