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A Blog post by Ann Brown Summ It Up Marketing - Visit my Blog Page

Created: Thu, Feb 26th, 2015 - viewed 4342 times

Advertising opportunities exist for all businesses and with a little planning you can improve the look of and response to your ads. Don't leave the ad set up to the publication without giving some direction. Plan ahead so you will be able to grab any short notice advertising opportunities. It's worth having a few ads ready or at least some idea of what you want your ads to look like and of offers you want to include, ready to go at short notice.

What to ask the publication?

  • Does the cost of my ad include design?
  • Circulation numbers and this will be more than numbers of copies sold as copies are passed around and free copies are sent out
  • Who the readership are, and where they live geographically. In other words does the circulation match your ideal customers?
  • You will need several inserts to be memorable and to generate a response, so ask for any deals for multiple insertions
  • Will your ad appear online and does it appear in an online version of the magazine in some other way

Advertising example

What you must include in your ad
A catchy headline, including one main benefit of buying from you, contact details at the bottom of your ad with your logo. Your branding and colours as they should appear with badges and logos of trade bodies and associations you belong to.
Including offers in your ad.

Think carefully before including any offers in your ad. If you are offering a discount make sure you are specific and make it clear which part of your service it applies to. Put your discount into the context of your charges so readers understand the value of your discount. If you sell a product offer a percentage off certain products and time limit your offer. Make sure your web site is up to date for readers of your ad visiting your site to find out more.

Monitor responses to your ad in various ways. Add a tracking number or code to your ad, for example ' Quote ???'. Not all responses to your ad will come directly so check the increase in visitors to your web site from your web analytics. Include a link to a specific page of your site so this will be easier to monitor. do the same with social media pages.