While concentrating on digital and e mail marketing it's very easy to forget the effectiveness of expos and events.
Why do it what will attending achieve?
The first thing you must do is to do is research. Ask the organisers who attended last year, how many and type of businesses. Does this fit in with your best prospects? How do the organizers plan to promote the event? Can you get involved in the publicity and what sponsorship opportunities are there?
Preparation is everything. Make a plan for the event and set a budget. Which of your staff will be attending and what will you need on the day? What promotional materials do you plan to take? Pens, mouse mats, mugs and leaflets are all useful.
It goes without saying you need some sort of large banner to make it clear who you are and what you do. Show any awards or partnerships on your banner or banner stand. Are you a recognized supplier or provider? Make this clear.
Raise up everything on your stand to different levels with holders for leaflets, to make it easier for visitors to see what you do. If possible have a display or demonstration of your products and services.
Invite your clients, customers, prospects along with e mail contacts with offers for the day. Include a free draw for something really worthwhile in return for business cards to build a prospects list.
Use social media and Facebook before you attend the event, on the day and following the event. Let followers know what you will be doing and invite them to visit you on the day. Tweet on the day and post images on Facebook. Change your Facebook and LinkedIn banners to show the event, before and after.
Follow up everyone who made an enquiry and everyone who left a business card. Don't lose the fantastic opportunity you have created!