East Riding of Yorkshire Council successfully secured over £6.5 million to support community development, business growth and enterprise along the Yorkshire Coast, with the majority of this money being targeted at Bridlington and Scarborough.
The funding was awarded from the York, North Yorkshire and East Riding Enterprise Partnership's £85m allocation of EU funds.
The Advantage Coast Programme will be delivered, in partnership with Scarborough Borough Council, and gives local organisations and businesses the opportunity to apply for project grants from the European Social Fund (ESF) and the European Regional Development Fund (ERDF).
York, North Yorkshire and East Riding Local Enterprise Partnership Board Member Colin Mellors said: "I am delighted to see the Yorkshire Coast Community Led Local Development Programme – Advantage Coast – go ahead, enabled by significant support from European Structural Investment Funds."
The programme is require to be "community led" and a panel made up of local people from communities along the coast is considering a number of applications for funding which have already come forward, after millions of pounds were allocated to the Local Enterprise Partnership area from two funds administered by the European Union (EU).
Council Jane Evison, cabinet portfolio holder for transforming lifestyles at East Riding of Yorkshire Council, said: "Developing the economy of the coast is an important priority for this council.
"Securing this funding will make a big difference in improving the lives of our residents by improving their employability skills and in benefiting local businesses by enabling them to expand and grow, creating new jobs.
"A key feature of the Advantage Coast Programme is that it is community led, so a local action group was established to ensure that the money is spent by local people on what they feel are the priorities for them."
The programme will run until the end of 2021, even if the UK leaves the EU before that date.
Neil Watson, chair of the local action group, said: "Advantage Coast is a great opportunity for local communities to build routes to employment based on a 'bottom-up' approach that starts with their needs and aspirations.
"We are looking for groups that would not normally access this kind of funding to get in touch with us to see if we can support their projects."
More details about the Advantage Coast Programme can be viewed by visiting either www.bridlingtonrenaissance.com or www.scarborough.gov.uk
A new Advantage Coast website is under development and will go live early in the New Year; this can be viewed by visiting www.advantagecoast.co.uk