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Web site visitors

A Bridlington.net Blog post by Ann Brown Summ It Up Marketing - Visit my Blog Page

Created: Thu, Aug 4th, 2016 - viewed 1111 times

How do you get visitors to your website and how do you decide what you want them to do when they arrive? This has to be realistic, e.g. a sign up to your mailings or a contact form to find out more.

Who is your ideal client? What did they come to your site for? Did they follow a link from one of your blog posts, from a social media post or from a face to face meeting? What information did you provide or what offer that directed visitors to your site?
The key is to show your web site visitors that doing what you want them to do will help them achieve what they want and what they are interested in. If you want web visitors to sign up to your mailings give your visitors more in depth information or a better offer than you initially provided.

If someone is to take the next step of contacting you to find out more what would convince them to do this? Perhaps you understand their situation and you work with businesses just like theirs. Perhaps they need to know you got excellent results for businesses like theirs.

Make a list of these factors then build them into the page on your site you have directed visitors to. In addition on your 'About Me' page, have a button at the bottom of the page that says, "Click here to contact me for an initial free discussion about working together," or whatever it might be.

Give visitors to your web site what they came for on your web page, and then guide them to the next logical step. The way to do that is to think through what they need to know and what would make them feel ready to take that next step?