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This will either shock you or sound very familiar! Most small and medium sized businesses do no marketing. The ones that do tend to get stuck in a repeated pattern of doing the same marketing and advertising with no clear understanding of how effective it is.
And unfortunately the majority of small businesses fail to see the massive opportunities and the potential power marketing has to give them. With just a little sideways thinking they could achieve so much more, bring in more sales and raise their profile. I promise you if you change your marketing you change your results.
It is difficult to be general with advice as each small and family run business is different with their own issues, unique problems and opportunities. However here are a few ideas to inspire and motivate you.
10 things you can do now
Sometimes it doesn't need major changes, a change in the layour of your advert, a change in what you offer or mail out.