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It's a fact that images and videos in social media posts and tweets get more likes follows and re-tweets. Tweets with images receive 18% more clicks, 89% more favourites and 150% more re-tweets (statistics from Hubspot). Tweet this stat! (Source)The difficulty comes with which images to post. Some businesses are more visual than others, businesses selling consumer goods or running visitor attractions have any number of images and opportunities to take and post images. If you are selling B2B what images can you post?
Posting images should create a visual image of what you do and your expertise. Non visual images can be text images, in the form of advice, blog extracts and helpful hints. It is fairly simple to create these text images in Canva and power point.
Whatever images you are posting they must be created as jpegs and for Twitter you might need to compress your images to large web size.
What images to post?
It is very easy to add videos to your Twitter and Facebook post, and they are very popular, just add a link from U tube, or Vimeo.