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Your exposure increases when someone re-tweets your posts. This is how it works. Your original tweet will be shown on the feed of the person who re-tweets you. Everyone that follows that person will also see your tweet. Post something of interest and you increase the chances they will follow you. If your followers re-tweet your posts and you have 20 followers, you have a reach of 20, but if they re-tweet, your exposure increases.
How to improve your re-tweet rate:
And finally the most popular words in re-tweets this year, "you, twitter, please re-tweet, post, blog, social, free, media, help, please RT, great, social media, follow, how to, top blog post, check out new blog post"