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Planning an e mail campaign? With a few time saving ideas you can make your campaigns run smoothly and include everything you need without having to reinvent your campaigns every time.
If using html mailings, first off set up some templates. Include a top banner and update the bottom banner. Use a template that will allow you to 'drag' text and image boxes and save as your template to keep the format for future mailings.
HTML mailings checklist
Text E mailings checklist
Set up a calendar of themes that ties in with your other marketing. If your business is seasonal or has seasonal elements you have a heads up on other businesses. Send out seasonal products in your mailings, seasonal foods or news of holidays and special breaks. Use your mailings to promote new products, special offers, seminars and new services.