Designing a Flyer
A Bridlington.net Blog post by Ann Brown Summ It Up Marketing -
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Created: Wed, Sep 14th, 2016 - viewed 1600 times
Promoting your products and services doesn't have to be exclusively online, although it can feel like that sometimes! There is a place for distributing flyers and for many businesses this is the most efficient way to make local sales and grab attention locally. A flyer is an inexpensive way to grab attention in a very busy marketplace and with a few guidelines you can increase the take up from your flyer distribution.
- Know Your Audience. Do some research to understand the demographics of your audience and make sure your chosen distribution area matches this. Keep your message and the tone of your flyer in line with the kinds of customers you want to reach.
- Keep It Brief - Space is limited and people do not read reams of information. Take your message and edit it down to the crucial points you need to get across. To find out more information direct your readers to your address, phone number and website.
- Organise Your Info - Use bullet points, text boxes, images and graphics to make your flyer easier to read and to get your point across quickly and within the attention span of your readers. Organising your page with boxes and borders with some white space will make elements stand out to make your flyer easy to read. Highlight titles and subtitles in bold. Choose a legible font and make sure it's at a readable size.
- Use A Catchy Headline - Put a lot of thought into the headline of your flyer. Make it interesting and if you can include a benefit. Seeing the headline your audience should have a good idea of what you do. Try including , Easy, How to, Free, Now You Can, Discover, Proven, Why etc.
- List the Benefits of buying from you - Think of about five benefits of buying from you and list them in a prominent way. To keep from being too focused on sales, think about what you would want as a consumer. What would benefit you? Be straightforward and practical. Your prospects will ask the question, "What's in it for me?" Write from their perspective using the words "you" and "your." Keep your text short and to the point. Some of the most powerful words to use are: free, save, new, results, and guarantee.
- Proofread Your Writing - Not only should you proofread your flyer, but have someone else proofread it too. A misspelled word or transposed telephone number would make your flyer worthless.
- Include a Call to Action - Tell your reader to order now, call now or log on to your website.
- Highlight Special Deals & Offers - If you have any specials or discounts, make that prominent in your flyer. It's an added incentive for readers to get in touch.
- Use Testimonials - If you have the space add a testimonial or two, make sure to pick testimonials that are written clearly and focus on relevant details of your business. An endorsement from a happy customer, especially if it demonstrates the results they have had with your product or service will have impact.
- Put Your Contact Info at the Bottom of the Flyer - Make sure your customer knows where you are located, how to get in touch with you, what type of services you do or don't provide and other relevant information. Make this the last thing the reader sees.
- Use colourful or striking graphics - One large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and supports your story. This image is your "focal point" and will draw your readers in.
- Offer a discount or special limited-time price - If you can and if appropriate add a coupon to the bottom quarter of your flyer. Clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, include the payment specifications with areas for filling out credit card information, mailing address, etc.