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Creating Banners in Marketing

A Bridlington.net Blog post by Ann Brown Summ It Up Marketing - Visit my Blog Page

Created: Wed, Mar 25th, 2015 - viewed 3387 times

When promoting your business online it can seem that at every turn you have to create banners. This can include banners for your Facebook, Twitter and LinkedIn pages and E mailings. Unless you have your own design department or at least some grounding in graphic design, creating banners can be difficult. It doesn't help that social networks, your web site and E mailings all use different sized banners.
There are simple ways to create banners and once you have mastered this you can use them effectively and creatively as part of your online marketing strategy. Using banners is something the big brands do very effectively and you can do it as well.

Twitter banner sizes
Header photo (recommended dimensions are 1500x500 pixels)
Profile photo (recommended dimensions are 400x400 pixels)

LinkedIn banner sizes
Cover image is 646px x 220px
Products and services image 646px x 220px
Square logo 50px x 50px, Horizontal - 100px x 60px
Showcase pages banners 970px x 330px and 2 MB size

Facebook banner sizes
Profile picture must be at least 180x180 pixels and will be cropped to fit a square
Your Page's cover photo, must be at least 399px x wide and 150 pixels tall

How to create a banner using paint
1. Open paint and set the size of your banner
2. Add a colour to your background using the bucket image
3. Add an image, which must be smaller than your banner, otherwise you will have no space to add text
4. Add a text box and add some simple text, perhaps your contact details.
5.Then save as a JPEG

E mailings
The majority of platforms for E mailings, such as Mail Chimp are more flexible and you can pretty much add any size of image. If you have access to it, the banner from your web site would work well as a header for your mailings.