Advertising opportunities exist for all businesses and with a little planning you can improve the look of and response to your ads. So often businesses leave ad set up to the publication with no input or direction or advertise at short notice giving little opportunity to design effective ads. However small or big a part of your marketing a little forward planning will improve your ads and your events.
What to ask the publication?
Circulation numbers are important but as important is the readership. Always design your ads with your readership in mind. Understanding this will help you design and plan your advertising. If the publication you are proposing to advertise with is a trade magazine, the circulation numbers will probably be lower than a national publication. However in this case the readership will be more focused and more interested in the publication, more likely to read and act on ads.
What you must include
What else you can include
However short the time to organise your ads you must make clear to the publication what you want your ad to include and always check your logo and colours are reproduced correctly. It's worth having a few ads ready or at least some idea of what you want your ads to look like and any offers you want to include, ready to act at short notice.