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Bridlington.net Bloggers Corner

Bridlington.net BloggersWelcome to Bridlington.net Bloggers Corner where our friendly bloggers have given their time to provide you with interesting and entertaining blogs. Below you will find the latest posts from our dedicated Bridlington Bloggers. Among them you will find the ever popular writer and local historian Mike Wilson, marketing expert Ann Brown from Summ It Up Marketing providing free advice on how to improve your marketing skills and for those with an interest in literature there is Lodge Books the Bridlington based book store and publishers keeping us up to date on some good reads.

If you would like a Bridlington.net Blog of your own why not contact us with a brief outline of the typical content of your blog and we would be happy to organise a FREE blogging account for you.

To go directly to one of our Bridlington Bloggers pages simply select the Blogger from the menu below.

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    Using Banners in Marketing

    Ann Brown Summ It Up Marketing - Mon, Nov 21st, 2016

    Promoting a business online you are faced with the need to create banners. This might include banners for your web site, Facebook, Twitter and LinkedIn pages and E mailings. Unless you have your own design department or at least some grounding in graphic design, creating banners can be difficult and...



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    30 days of Facebook

    Ann Brown Summ It Up Marketing - Wed, Nov 2nd, 2016

    If you run a business and whatever it is you do social media is a very useful tool for finding customers and of spreading the word about what you do. But what exactly to post can be difficult? I've put together my ideas for 30 days of Facebook. Adapt as...



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    Monitoring Marketing and Advertising for Success

    Ann Brown Summ It Up Marketing - Thu, Oct 6th, 2016

    How do you know which marketing and advertising is bringing in sales? Sales figures of course give some indication as they increase or fall. Monitoring if you are selling consumables is easier, but can be affected by influences such as seasonal variations in weather, changes in the economy and fashions....



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    Designing a Flyer

    Ann Brown Summ It Up Marketing - Wed, Sep 14th, 2016

    Promoting your products and services doesn't have to be exclusively online, although it can feel like that sometimes! There is a place for distributing flyers and for many businesses this is the most efficient way to make local sales and grab attention locally. A flyer is an inexpensive way to...



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    How to distribute flyers

    Ann Brown Summ It Up Marketing - Wed, Aug 24th, 2016

    Flyers are still an effective ways to promote your business and are excellent if you are targeting a local audience. But flyers only work if they actually reach their target audience. Here are my tips on what you can do to make that happen.The where and when of distribution

    You've...



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    Web site visitors

    Ann Brown Summ It Up Marketing - Thu, Aug 4th, 2016

    How do you get visitors to your website and how do you decide what you want them to do when they arrive? This has to be realistic, e.g. a sign up to your mailings or a contact form to find out more.

    Who is your ideal client? What did they...



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    Becoming an Expert

    Ann Brown Summ It Up Marketing - Thu, Jul 14th, 2016

    Sometimes I get frustrated at the growing number of professionals who are looking for marketing advice, asking how to become expert in their field as a way of attracting clients. Now there is nothing wrong with becoming an expert but it's not suitable for everyone and not possible for everyone.

    ...



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    Advertising

    Ann Brown Summ It Up Marketing - Wed, Jun 29th, 2016

    Advertising opportunities exist for all businesses and with a little planning you can improve the look of and response to your ads. So often businesses leave ad set up to the publication with no input or direction or advertise at short notice giving little opportunity to design effective ads. However...



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    Newsletters

    Ann Brown Summ It Up Marketing - Tue, Jun 7th, 2016

    Newsletters are fantastic ways for family run and small businesses to promote their individuality and showcase products and services. Whether e mail or paper, newsletters are an excellent and cost effective way to keep in touch with customers, promoting offers, share news and to show expertise. Fill your newsletters with...



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    Expos and Events

    Ann Brown Summ It Up Marketing - Sun, May 22nd, 2016

    While concentrating on digital and e mail marketing it's very easy to forget the effectiveness of expos and events.Why do it what will attending achieve?

    To raise your profile To increase exposure To convert prospects to customers and clients To find new prospects

    The first thing you must do is...



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    Creating a Business Community

    Ann Brown Summ It Up Marketing - Wed, May 4th, 2016

    When you read 'experts' talking about Facebook, Twitter, Instagram etc. you read about building a community. A community is a group of people that read your content, buy your products and services and interact with you on social media, talk with you over the phone, ask you questions in email.

    ...



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    The Devil is in the Detail

    Ann Brown Summ It Up Marketing - Tue, Apr 19th, 2016

    Giving good detail of everything you sell in business is vital and can make the difference between a sale or not.

    I recently visited a food festival. It was very busy with the majority of stands having a crowd around them drawn in by clear with simple offers and by...



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    Blogging Tips

    Ann Brown Summ It Up Marketing - Thu, Mar 31st, 2016

    Blogging is simple! You can write about anything that appeals to you. It can be an article, a how to, advice or a product comparison. Blogging gives a freedom that a web site does not.Blogging is a really useful way to:

    Get your message across Show your personality Show your...



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    10 Myths about Marketing

    Ann Brown Summ It Up Marketing - Thu, Mar 10th, 2016

    Marketing is just advertising – Good marketing that produces enquiries and generates sales should includes every aspect of promoting your business be it online, leafleting, social media or E mailings. Marketing is expensive – marketing should present a good return on investment. Compare for example the cost of marketing...



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    Marketing Automation

    Ann Brown Summ It Up Marketing - Tue, Feb 23rd, 2016

    Are you looking for ways to save time on marketing? Or do you feel social media is taking too much time? Then you need marketing automation, so you spend less time on marketing and more on money-making.

    6 ways to automate your business

    Newsletters – if you use something like...



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    5 Tips for helping you maintain your reputation online

    Ann Brown Summ It Up Marketing - Tue, Feb 9th, 2016

    Managing a business reputation was once a simple matter. You would receive a letter of complaint or a phone call from an unhappy customer and you could deal with this very quickly and simply. The internet has brought bloggers, review sites and social media so today's unhappy customer can quickly...



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    Ten things my successful clients are doing

    Ann Brown Summ It Up Marketing - Wed, Jan 20th, 2016

    Use one main social network to promote what they do and one other social network for posting additional information– join too many and you spread yourself too thin! Not worrying about numbers of followers and friends on social networks but concentrate on how connected they are to followers and...



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    How to Develop a Marketing Strategy in 5 steps

    Ann Brown Summ It Up Marketing - Wed, Dec 30th, 2015

    The New Year is a good time to plan ahead and to make sure your marketing is in place. In a form that makes life easier for you should be one of your priorities. A form that suits your working methods and this might be a checklist, a table or...



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    The Power of Marketing

    Ann Brown Summ It Up Marketing - Wed, Dec 9th, 2015

    This will either shock you or sound very familiar! Most small and medium sized businesses do no marketing. The ones that do tend to get stuck in a repeated pattern of doing the same marketing and advertising with no clear understanding of how effective it is.

    And unfortunately the majority...



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    PR for Small and Family Run businesses

    Ann Brown Summ It Up Marketing - Tue, Nov 24th, 2015

    PR is a useful tool for all businesses. It requires careful planning and research and close management. These are the most effective and easiest PR for small businesses.Press releases:When you write a press release your story must be newsworthy. This often holds business owners back from submitting press releases. After...



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    Are you a creative business? What are you selling?

    Ann Brown Summ It Up Marketing - Wed, Nov 11th, 2015

    To run a successful craft business, to do justice to your skills and build a profitable business you have to find more than one way to capitalise on your skills and there is so much more you can do. This might be:

    Selling finished productsSelling patterns and booksSupplying the tools...



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    How to promote your creative business

    Ann Brown Summ It Up Marketing - Wed, Oct 28th, 2015

    No two businesses are alike and creative businesses especially need different strategies to bring in sales and to succeed. Whether you create something yourself be it art, pottery, illustrations, clothing and traditional crafts or you sell something someone else has made, you need a specific strategy.

    What all creative businesses...



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    12 E mail Marketing Esentials

    Ann Brown Summ It Up Marketing - Tue, Oct 13th, 2015

    E mail marketing campaigns continue to deliver excellent results, but you have to get it right. If you are using html e mails as part of your marketing campaigns taking the time to include elements that improve the number of people opening your mailings and acting on your mailings is...



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    Reviewing and Improving what you Offer

    Ann Brown Summ It Up Marketing - Thu, Oct 1st, 2015

    For every business there are opportunities that get missed in the everyday running of your business. Time spent reviewing what you do might just be the spur to move your business to the next level and increase sales. A few simple steps are all it takes.

    Begin with your competitors:What...



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    Keep it simple

    Ann Brown Summ It Up Marketing - Wed, Sep 16th, 2015

    I've written many blogs in the last few years with advice on how to promote your business on and offline. But there is one piece of business advice that I guarantee will help any business achieve success. This is KISS (keep it simple stupid).This should apply to every aspect of...



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    Small Business Growth Questionnaire Results

    Ann Brown Summ It Up Marketing - Tue, Sep 1st, 2015

    The results of the Chartered Institute of Marketing 2015 survey of UK small businesses results are in. The survey questioned small businesses in the UK looking first at business growth in the last year. Of those surveyed the majority were optimistic.

    73% of the SME's surveyed were looking for growth53%...



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    10 reasons people leave your web site

    Ann Brown Summ It Up Marketing - Wed, Aug 19th, 2015

    Are your web site visitors not sticking around? The following are 10 of the main reasons people leave web sites quickly and without exploring content.

    1. Your web site does not clearly show who you are, what you do and what your web site visitors can expect to find on...



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    How to improve your Twitter click through rate

    Ann Brown Summ It Up Marketing - Wed, Jul 29th, 2015

    Firstly - What is click through rate and why does it matter?Click through rate is the number of people who click on the links included in your Tweets. Adding clickable links in tweets is one of the most important and effective ways to build a mailing list, sell your products...



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    Posting and Tweeting Images

    Ann Brown Summ It Up Marketing - Wed, Jul 15th, 2015

    It's a fact that images and videos in social media posts and tweets get more likes follows and re-tweets. Tweets with images receive 18% more clicks, 89% more favourites and 150% more re-tweets (statistics from Hubspot). Tweet this stat! (Source)The difficulty comes with which images to post. Some businesses are...



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    How to increase your re-tweet rate?

    Ann Brown Summ It Up Marketing - Wed, Jul 1st, 2015

    Your exposure increases when someone re-tweets your posts. This is how it works. Your original tweet will be shown on the feed of the person who re-tweets you. Everyone that follows that person will also see your tweet. Post something of interest and you increase the chances they will follow...



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    How to monitor and measure your marketing strategy

    Ann Brown Summ It Up Marketing - Tue, Jun 16th, 2015

    Are you are a small or a family run business? How do you monitor your marketing successes? Sales figures of course give some indication as they increase or fall. Monitoring if you are selling consumables it is easier, but can be affected by other influences such as seasonal variations in...



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    Marketing Strategy Essentials

    Ann Brown Summ It Up Marketing - Tue, Jun 2nd, 2015

    A well constructed and practical marketing strategy will focus your mind on the most profitable markets for your products and services and should include marketing and PR to attract them! The most successful marketing strategies are simple, well planned and easy to implement. No more pointless marketing actions targeting too...



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    E mailing checklists

    Ann Brown Summ It Up Marketing - Tue, May 19th, 2015

    Planning an e mail campaign? With a few time saving ideas you can make your campaigns run smoothly and include everything you need without having to reinvent your campaigns every time.If using html mailings, first off set up some templates. Include a top banner and update the bottom banner. Use...



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    How do I get more people to open my E mailings

    Ann Brown Summ It Up Marketing - Thu, May 7th, 2015

    E mail marketing has gained the reputation as something that people see as spam and then press delete. However even with the advent of social networking E mail consistently delivers results and it always out performs direct mail and mail shots.

    Despite this there are issues with the opening of...



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    Making your Blog a Success

    Ann Brown Summ It Up Marketing - Mon, Apr 20th, 2015

    Now you have spent time organising, researching and writing your blog you want it to be a success. A three pronged attack will help you achieve the success you deserve. Firstly optimise your blog in a similar way to optimising your web site. Second is the content of your blog,...



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    How to Research subjects for your blog

    Ann Brown Summ It Up Marketing - Thu, Apr 9th, 2015

    Research is an essential part of finding inspiration and information to help you write your blogs. Planned research will save you time scratching around for something to write about and for finding interesting content! Research can be very time consuming especially if you are not sure what you should be...



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    Creating Banners in Marketing

    Ann Brown Summ It Up Marketing - Wed, Mar 25th, 2015

    When promoting your business online it can seem that at every turn you have to create banners. This can include banners for your Facebook, Twitter and LinkedIn pages and E mailings. Unless you have your own design department or at least some grounding in graphic design, creating banners can be...



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    Using banners in Marketing

    Ann Brown Summ It Up Marketing - Wed, Mar 11th, 2015

    When promoting your business online it can seem that at every turn you have to create banners. This can include banners for your web site, Facebook, Twitter and LinkedIn pages and E mailings. Unless you have your own design department or at least some grounding in graphic design, creating banners...



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    More on Advertising

    Ann Brown Summ It Up Marketing - Thu, Feb 26th, 2015

    Advertising opportunities exist for all businesses and with a little planning you can improve the look of and response to your ads. Don't leave the ad set up to the publication without giving some direction. Plan ahead so you will be able to grab any short notice advertising opportunities. It's...



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    Handy Tips for Bloggers

    Ann Brown Summ It Up Marketing - Tue, Feb 10th, 2015

    1. If you use a blogging platform such as Google Blogger or Word Press add tags to your blog to make it easier for them to be found. Use your keywords and make sure they appear in the text of your blog and on image tags.

    2. Create an editorial...



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    Loyalty

    Ann Brown Summ It Up Marketing - Tue, Jan 27th, 2015

    How many of your customers return and buy from you again? There is a lot of ongoing research into how loyalty works with shoppers. The results of this research show that today's shoppers are looking for and expect offers, promotions and special deals. Add online purchasing to the mix and...



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    10 things you can use Pinterest for!

    Ann Brown Summ It Up Marketing - Tue, Jan 13th, 2015

    Selling a product online or you have a retail shop? Pinterest is a fantastic place to showcase your products and collections visually. Link your Pinterest account back to your web site.

    Show case your favourite clients and customers

    To teach - boards with training information for your students. you...



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    2014 - A Year In Books - Week 52

    Lodge Books - Tue, Dec 30th, 2014

    And finally, we come to the end of our year in books with Street of the Five Moons by Elizabeth Peters, an American author with over fifty novels to her credit. Billed as 'A Vicky Bliss Murder Mystery' this appears to be the second in the series, but does not...



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    First Do No Harm

    Cornelius Buttercup III - Sat, Dec 27th, 2014

    As I get older the years seem to pass me by more quickly. My New Years resolution this year was, do no harm. I'm going to tick that one because I did not knowingly make anyone else's life worse this year, but by the same token I did not to...



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    Including a Call to Action

    Ann Brown Summ It Up Marketing - Tue, Dec 23rd, 2014

    Whatever you do to promote your products and services, whether it's a web page, ad, tweet or post, a call to action will improve the responses you receive.

    20 calls to action

    How do we start? Get a free..... Enroll in classes today Ring us today on 871-7921 and ask...



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    2014 - A Year in Books - Week 51

    Lodge Books - Tue, Dec 23rd, 2014

    Wideacre by Philippa Gregory is a novel set in the eighteenth century South Downs; although I am more familiar with her other (earlier) historical novels such as The Other Boleyn Girl and The White Queen. Having said that she apparently has a PhD in eighteenth century literature and so I...



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    2014 - A Year In Books - Week 50

    Lodge Books - Tue, Dec 16th, 2014

    It is rare that I re-visit books I have read in the past simply because there are so many new and interesting ones to read. However, there is a very small number that are worth re-reading every now and again, and 84 Charing Cross Road by Helene Hanff is a...



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    2014 - A Year In Books - Week 49

    Lodge Books - Tue, Dec 9th, 2014

    Having recently watched the US TV adaptation (which is excellent) of this book, I felt it was high time I read House of Cards by Michael Dobbs, and in fact also went on to read the sequel To Play the King, as they were in the same volume. This is...



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    12 ways to plan and organise marketing for 2015

    Ann Brown Summ It Up Marketing - Mon, Dec 8th, 2014

    Making New Year new resolutions? Most business resolutions include one or all of these:

    Be more profitable More efficient marketing and business systems Save time

    Take a big step towards achieving this by planning ahead to be organised and more successful in 2015.

    1. Be clear about what it is...



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    2014 - A Year in Books - Week 48

    Lodge Books - Tue, Dec 2nd, 2014

    December already, and I've just finished reading the third of a series of books by James Runcie called Sidney Chambers and The Problem of Evil, which some may deduce, from the credits of the recently aired TV series, comes under the banner of The Grantchester Mysteries. There are in fact...



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    Planning your Blog Posts

    Ann Brown Summ It Up Marketing - Thu, Nov 27th, 2014

    If you use a blog to promote your business it can be difficult to know what to write and post. This is the main reason that after the initial enthusiasm has worn off blogs become neglected and out of date. To overcome the struggle to know what to blog it...



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    The Great Illusion

    Cornelius Buttercup III - Wed, Nov 26th, 2014

    I took this photograph less than two months ago. It is a view of the beautiful City of Perth from King's Park.

    I did not give the building, bottom left, a thought, having only eyes for the park, the freeway with the train running down it's centre, the waterfront and...



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    2014 - A Year in Books - Week 47

    Lodge Books - Tue, Nov 25th, 2014

    This week I am going to let you know about a book that I shall be re-reading during December, simply because it can, and perhaps should, be read like an advent calendar – the chapters run from the first of December to the twenty-fourth. It is The Christmas Mystery by...



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    2014 - A year in Books - Week 46

    Lodge Books - Tue, Nov 18th, 2014

    Often I have a couple of books on the go at the same time – a fiction and a non-fiction – and I have recently been reading The Domesday Quest by Michael Wood and Venus Envy by Louise Bagshawe (a.k.a. Louise Mensch, the former MP for Corby). Now, the latter...



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    E mail mistakes to avoid

    Ann Brown Summ It Up Marketing - Wed, Nov 12th, 2014

    Are you sending out mailings from Constant Contact or Mail Chimp? Are you making the common mistakes that result in a lower open and read rate?

    Starting with the first thing your readers will see in their in box. Make the wording recognisable and appealing. Something more than 'Newsletter'. Include...



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    2014 - A Year in Books - Week 45

    Lodge Books - Tue, Nov 11th, 2014

    I do enjoy historical fiction but I can't recall ever having gone further back than the 16th century. However, with The Silver Pigs, Lindsey Davis' first book in the Falco series, I was transported back to AD 70 and the Roman Empire. And what a lot of fun that turned...



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    Remember

    Cornelius Buttercup III - Sun, Nov 9th, 2014
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    2014 - A Year in Books - Week 44

    Lodge Books - Tue, Nov 4th, 2014

    These days my sense of adventure extends as far as picking up a book to read which I know absolutely nothing about – this is where a good synopsis is vital. Cold by John Smolens is such a book.In Michigan's Upper Peninsula, where in winter savage snow storms blow in...



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    Australia - it's all upside down.

    Cornelius Buttercup III - Sat, Nov 1st, 2014

    My wife and I went to Australia, to Perth in fact, and we had a great holiday. We brought back a football shirt for my son, a necklace for my daughter-in-law and a bookmark for my sister. Sarah brought back Tim Tams for library staff to suck their coffee through,...



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    The Rise and Fall of Teddy Telka

    Cornelius Buttercup III - Fri, Oct 31st, 2014

    On 15th August 1977 I entered the Oil and Gas Industry as a fresh-faced 16-year-old apprentice Instrument Artificer. I was indentured, which meant it would be four years before BP Chemicals could get rid of me. I was told, "You have a job for life son."

    Within twenty-four hours two...



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