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The Blog of Ann Brown Summ It Up Marketing

About Me

Business Promotion Hints and Tips

Ann Brown, an experienced and well respected Bridlington based marketing consultant provides help and information on the basics of promoting your business.

Marketing is an investment that no business can afford to be without. Marketing that is specific for your business, that is planned, is strategic and that delivers. Whether you are an established business or have recently set up you will be looking to increase sales and find new customers.

The right marketing will achieve this and save you time and money. Take advantage of Ann's helpful advice provided within this blog.

Ann can be contacted via email at ann@summitup.co.uk or telephone 07947 779542


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    Using Banners in Marketing

    Created - Mon, Nov 21st, 2016 - viewed 422 times

    Promoting a business online you are faced with the need to create banners. This might include banners for your web site, Facebook, Twitter and LinkedIn pages and E mailings. Unless you have your own design department or at least some grounding in graphic design, creating banners can be difficult and...


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    30 days of Facebook

    Created - Wed, Nov 2nd, 2016 - viewed 484 times

    If you run a business and whatever it is you do social media is a very useful tool for finding customers and of spreading the word about what you do. But what exactly to post can be difficult? I've put together my ideas for 30 days of Facebook. Adapt as...


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    Monitoring Marketing and Advertising for Success

    Created - Thu, Oct 6th, 2016 - viewed 582 times

    How do you know which marketing and advertising is bringing in sales? Sales figures of course give some indication as they increase or fall. Monitoring if you are selling consumables is easier, but can be affected by influences such as seasonal variations in weather, changes in the economy and fashions....


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    Designing a Flyer

    Created - Wed, Sep 14th, 2016 - viewed 705 times

    Promoting your products and services doesn't have to be exclusively online, although it can feel like that sometimes! There is a place for distributing flyers and for many businesses this is the most efficient way to make local sales and grab attention locally. A flyer is an inexpensive way to...


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    How to distribute flyers

    Created - Wed, Aug 24th, 2016 - viewed 791 times

    Flyers are still an effective ways to promote your business and are excellent if you are targeting a local audience. But flyers only work if they actually reach their target audience. Here are my tips on what you can do to make that happen.The where and when of distribution

    You've...


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    Web site visitors

    Created - Thu, Aug 4th, 2016 - viewed 896 times

    How do you get visitors to your website and how do you decide what you want them to do when they arrive? This has to be realistic, e.g. a sign up to your mailings or a contact form to find out more.

    Who is your ideal client? What did they...


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    Becoming an Expert

    Created - Thu, Jul 14th, 2016 - viewed 905 times

    Sometimes I get frustrated at the growing number of professionals who are looking for marketing advice, asking how to become expert in their field as a way of attracting clients. Now there is nothing wrong with becoming an expert but it's not suitable for everyone and not possible for everyone.

    ...


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    Advertising

    Created - Wed, Jun 29th, 2016 - viewed 1086 times

    Advertising opportunities exist for all businesses and with a little planning you can improve the look of and response to your ads. So often businesses leave ad set up to the publication with no input or direction or advertise at short notice giving little opportunity to design effective ads. However...


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    Newsletters

    Created - Tue, Jun 7th, 2016 - viewed 1222 times

    Newsletters are fantastic ways for family run and small businesses to promote their individuality and showcase products and services. Whether e mail or paper, newsletters are an excellent and cost effective way to keep in touch with customers, promoting offers, share news and to show expertise. Fill your newsletters with...


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    Expos and Events

    Created - Sun, May 22nd, 2016 - viewed 1105 times

    While concentrating on digital and e mail marketing it's very easy to forget the effectiveness of expos and events.Why do it what will attending achieve?

    To raise your profile To increase exposure To convert prospects to customers and clients To find new prospects

    The first thing you must do is...


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    Creating a Business Community

    Created - Wed, May 4th, 2016 - viewed 1300 times

    When you read 'experts' talking about Facebook, Twitter, Instagram etc. you read about building a community. A community is a group of people that read your content, buy your products and services and interact with you on social media, talk with you over the phone, ask you questions in email.

    ...


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    The Devil is in the Detail

    Created - Tue, Apr 19th, 2016 - viewed 1304 times

    Giving good detail of everything you sell in business is vital and can make the difference between a sale or not.

    I recently visited a food festival. It was very busy with the majority of stands having a crowd around them drawn in by clear with simple offers and by...


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